Yancey Strickler

Posted on June 29, 2011 by matt

Orange you glad is loving up all the creative mornings! This time around it was with Yancey Strickler, who was a charmer and clearly an experienced public speaker. He was one of the cofounders of Kickstarter! Some of the great things he said were about the philosophy of his company and also about what leads people to give strangers money.

Kickstarter is a website where people maintain a site that attempts to raise money for a personal creative project. It’s purpose is fund raising but what convinces a stranger to give, is a story. Those who can best express their passions and reasons for their fundraising allow for others to connect and share interest. This also banks on people’s desire to help save or be a part of something that has a low chance of being real. In this way, the stranger becomes a part of the story itself. With a compensation aspect to each fundraiser, often times the stranger can literally be included into the project. Yancey mentioned how often times, the main reason why a kickstarter fails is due to a lack of story. When someone is far more business oriented than passion driven, the stranger is less likely to be engaged and willing to support. Kickstarter creates a way for creativity to flourish without the ever persistent issue that inhibits and stifles almost any passionate endeavor, money.

Moral of the story for me, be honest and passionate and you will find help! It’s truly amazing that Yancey and his cofounders have found a way to tap into a small but great part of humanity and give it a method to make the world a little better. YAY!!