Two women running against a blue sky

MyFitnessPal, an industry leader in weight loss and fitness apps, approached OrangeYouGlad to help with a major update across the platform: moving it from a static and info-dense utility, to a proactive, easy-to-use, and essential health tool. We partnered with their researchers to better understand flaws in the user journey, as well as user feedback. This resulted in the creation of a new user experience complete with additional user features and a new design system.

Branding-wise, we were challenged with taking what was once perceived as utilitarian branding and making it feel warm, approachable and easy to interact with. The result of this was a new, color-saturated language, bringing together fun patterns, bold colors and clean shapes used in marketing layouts and illustrations.

A layout of various widgets from the MyFitnessPal dashboard, including Steps, Calories, and Weight.
Close up of a person holding a phone and looking at the MyFitnessPal app dashboard
A mobile screenshot of the MyFitnessPal app featured on the App Store as "App of the Day". The promotional graphic shows a person making a smoothie with surrounding illustrations of fruit, shapes, and lines.

COLOR

The color palette with inspired by the rich variety of foods in the MyFitnessPal’s vast database.

A mobile mockup of a social post for MyFitnessPal. A photo of a poke bowl is overlaid with vibrant graphics and text that reads "Recipe in bio"
A bowl of rice noodles, shrimp, greens, mushrooms, tomatoes, and strips of seaweed.
An example of a social post for MyFitnessPal that promotes "5 Steps for Better Hydration". The background graphic includes a blue 5 and water droplet intersecting.
A system of icons for MyFitnessPal to represent notifications, steps, weight, and more.

NEW FEATURE: INTERMITTENT FASTING

We had the opportunity to help ideate, design, and ultimately deliver a comprehensive fasting tracker for myfitnesspal. We got to work closely with their product design team and engineers to add this tiny but powerful tool to their list of premium services.

A woman in athletic wear checking her phone mid-run, overlay of the intermittent fasting widget.
Mobile screens for the intermittent fasting feature