BHI Scenic Photo art direction

The Booking Holdings name change was a monumental step for The Priceline Group. They needed an identity that was both reflective of being innovators and real-time data specialists, but also catalysts to helping people travel the world and have meaningful experiences. They approached us to help them create a fresh new identity and website. The challenge was to bridge the gap between the emotional experience vs. data- powered services that Booking Holdings provides. We took the theme of connective experiences and all of their data points to develop a cohesive brand system, including a new logo, print collateral and presentation material. The dots comprising the Booking Holdings logo is also the connective tissue that visually ties the sub brands of the company together.

Before and after of the Booking Holdings logo
BHI Corporate Site Design
BHI Website mobile views
Tshirt design for BHI pride
A dark blue mug with the Booking Holdings logo
PPT and Slide deck design for BHI

COMMUNICATIONS

OrangeYouGlad created presentation materials for Booking Holdings and its sub-brands.

BHI Business card design and branding
BHI sustainability report cover and layout design

REPORT DESIGN

The annual Sustainability Report reflects the company's dedication to the environment as well as to the people and places that make travel such a rewarding experience.