The 2018 Theme
This year, bold contrasting letterforms paired with fluid shapes took center stage and told the story of a more established and mature event to commemorate the 10th anniversary of the festival.
OYG created a custom font and complementary Illustrations that served as the cornerstone for all graphic elements used to promote the festival. LIFF collateral designed by OYG included a 50+ page program, posters, postcards, rack cards, attendee badges, and more.
In 2015, we refreshed the festival with a rebrand and a new logo. The series of materials has been endlessly enjoyable to work on (even if it does give us a dangerous dose of summer fever).
A glance at festivals past shows an evolution of the brand and an ability to keep the look fun, fresh, and current.