Branding and Marketing
We were challenged to create a fun and engaging brand for a very simple, technical, and very much industry specific tool. The EasyAutoTagging story is told through the lens of an intelligent, intuitive efficient creature—the squid. Our deep sea friend is not only the face of the brand, but a trusty guide for users to navigate the platform.
The marketing site dives even deeper into how the platform works. Custom iconography, animation, and friendly tone/voice support the site to reach a multitude of audiences and be a unique, memorable, and tech-savvy brand in a market accustomed to a routine technical look and feel.