Ai-Jen Poo’s Caring Across American book tour promoted her book Age of Dignity, but more importantly helped to open up the care conversation for both families and caregivers. The tour needed a distinct brand identity and marketing materials that were both serious and inviting in tone. OrangeYouGlad designed the logo, responsive website, bookmarks, mailers, social media posts and even a tablecloth stitched by one of our moms*. *Thanks Mama Schoch!
by Ai-Jen Poo, available for purchase online.