Citi Salutes: Realizing Your Dream
OrangeYouGlad worked with Citi’s Community Development group on the design of a new brand that was supportive and empowering for veterans following their dreams of business ownership. The Realizing Your Dream contest awarded start-up grants and mentorship to new, veteran-owned businesses. The brand is an exciting expansion of Citi’s commitment to American service members.
Crucial to the visual identity was our remit to stay within Citi’s brand guidelines while offering a unique approach that would speak directly to veterans. OrangeYouGlad merged both military and business iconography to create an energetic, consumer-friendly brand that would engage veterans. We applied the look and feel to a microsite and event-launch materials (notebook, banner, bookmark, PowerPoint).
Citi Leadership Program for Opportunity Finance
OrangeYouGlad developed the logo, visual identity and launch marketing materials for Citi’s Leadership Program for Opportunity Finance, a massive talent-development program where upcoming leaders receive invaluable mentorship from experienced ones.