From Expected to Excited

Brooklyn Strategist was looking for a refresh of their materials. Their first generation logo capturing the gaming spirit, but we wanted to bring a little bit of excitement (and versatility) to the overall brand. We kept the knight figure, but made him less about chess and more about the quest by removing the base.

Modern gaming has evolved in all sort of ways, and the games we play now go now far beyond the classics. We embraced this idea by updating the “ye ‘ol gamer” type with something bold!

In addition to the logo work itself, OrangeYouGlad worked on a series of promotional pieces that cleverly merge game metaphors with Brooklyn Strategist programs.

The new logo has been extended to grace a variety of swag including shirts, sweat shirts, water-bottles, signage and dice. A series of custom G Suite templates has allowed the staff to create flyers, menus, schedules and announcements as needed.