The Brand

StickyLickits’ goal is to educate, excite and delight kids and parents with a totally new product – stickers you can eat! Sold both in-store and online, the stickers needed to stand out and draw the attention of kids and parents alike.

OrangeYouGlad created a logo and identity system that captures the whimsical nature of the brand by using a custom hand-drawn typeface and a striped tongue. The mark communicates “edible” while referencing a key aspect of product use, licking the sticker before sticking it on food.

 

Our custom designed hand-drawn typeface for StickyLickits.

website

OrangeYouGlad designed and built a Woo Commerce / WordPress based e-commerce site for StickyLickits that works beautifully on mobile (fully responsive) and captures the fun and healthy food focus of their product while educating customers on their new and innovative product line.

 

Custom spiraling mesmerizing rainbow button hover state?
100% must have.

Product and Packaging Design

The packaging design carefully considers materials, branding and product benefits while highlighting licensed characters such as SpongeBob and Paw Patrol.

 

Custom Illustration / Product Design

OrangeYouGlad was the first artist collaborator on StickyLickits packs; illustrating two unique sets – Doodle Dums and Making Faces.  Psssst – you can pick them up online here.

 

Social Media

OrangeYouGlad worked with StickyLickits to develop a comprehensive social media strategy, content and launch plan. Along with this upfront strategy work we also created the first batch of templates and images for social sharing. Check out their insta @StickyLickits