In using a bird as a symbol of welcoming and wayfinding, combined with a location pin, we created Dottie - your local guide to safer passage through the unknown landscape of Covid.
Website and App
The Safer Places website and app concept needed to be approachable both by consumers and by local businesses that would use it to show off their safety protocols to the community. The bold accent colors of green and yellow with ample white space makes their branding instantly recognizable and pairs well with photography. This recognition was a top priority in the design process as the branding would sit in storefronts with a lot of visual and environmental competition.