Our design team strove to create a look that was fresh, inviting, brand-appropriate, yet different from competitors. We wanted to inspire travel and lifestyle, without having it resemble a typical travel-and-lifestyle website. A minimal look was established, with exciting subtle moments of surprise such as bold typography and the use of cinemagraphs and slick rollovers.
Since Priceline Group is at the forefront of their trade, it’s important that their website is also cutting edge from a technological perspective. So we made sure to design a smart interface that is responsive across devices and allows for easy connectivity through social media channels.