Pop Culture Collaborative
BRANDING, WEB DESIGN, ILLUSTRATION
OYG worked on both the branding and site design for the innovative and essential new organization Pop Culture Collaborative. With a vivid color palette that pushes boundaries and a logotype that suggests flipping the a script, this new brand speaks to the immediate need to make impactful change via the power of pop culture on behalf of social justice goals.
We designed and built a responsive and dynamic CMS based site in WordPress and provided a complete style guide and system for the new look and feel.