Ponycakes came to us seeking packaging design and a logo refresh for their line of yummy ooey-gooey, triple-decker cookies. The redesign was timed with a launch as Ponycakes were starting to be sold in shops around Brooklyn. Ponycakes master baker, Michelle, wanted something fun and Xanadu-like, which was pretty much a dream job for our designers. The hardest part about the project was constantly wanting to eat their delicious cookies. You can bet that less than 3 minutes after these pictures were taken, every one of these cookies was greedily consumed by our hungry staff.

A detailed view of a new “funmark” for this vegan treat. "Vegan treats 4 your fancy face!"