In the sea of resources and endless options, we wanted The Motherhood Center of New York to feel like a trusted, yet welcoming and warm place to be. For the identity, we went the direction of a life raft, representing a symbol of hope in the new and uncharted territory of parenthood. Supporting colorful illustration and custom pattern brings the brand to life, creating a rich and diverse visual story.



We created a series of illustrative informational branded palm cards, class cards, business cards and posters placed in doctors’ offices and clinics around the New York City area.

The Motherhood Center of New York offers a variety of classes and education programs for new parents. They needed a simple and easy-to-use responsive website to showcase their resources.