BRAND REFRESH

The new WordPress based website features not only their bright new color palette but also a mix of graphic components and updated typography hierarchy.  Ultimately we wanted the brand to feel layered, rich, dynamic and unexpected.

We tagged a few bells and whistles onto their WordPress Theme by creating a custom type treatment for the homepage that spreads a key phrase across the main hero—a phrase that is easily updated via the CMS.

The logo treatment (below) at its core is a monogram/mark of an “H” but is intended to have a constantly moving/evolving shape similar to audio levels when listening to a song.

 

An illustration style that juxtaposes photographic elements with bright geometric shapes for a syncopated look and feel.
Layering, as seen above, with album images and to the right, with color overlays.