OrangeYouGlad developed a new visual design language for Care.com creating a vibrant and trustworthy identity. We focused on Care’s core principles of knowledge, helpfulness, and safety. The brand identity is an expressive mix of bold shapes, clean typography, minimal iconography, custom hand-drawn illustration, and customer-centered UI design. The design introduces a new color palette as well as the use of texture to give warmth. These elements pair together to create a distinctly friendly and reliable brand identity.

 

Color System

The playful movements of the organic shapes highlight the brand values.

Illustrations

Icons

Proposed UI Design for App