The Brand

The Booking Holdings name change was a monumental step for The Priceline Group. They needed an identity that was both reflective of being innovators and real-time data specialists, but also catalysts to helping people travel and have meaningful experiences. The challenge was to bridge the gap between the emotional experience vs. data but we found one common threadFrom dining, to hotels, to car rentals, Booking Holdings is a company that spans across all spectrums and strives every day to give people the best travel experience, both online and off.

Booking Holdings works in over 220+ countries and territories.
We developed a cohesive brand system, including print collateral and presentation material.