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Brooklyn Navy Yard building with the East River in the back
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Web

Branding

Strategy

UX

UI

The Brooklyn Navy Yard Development Corporation (BNYDC) is a not-for-profit corporation that serves as the real estate developer and property manager of the Yard on behalf of its owner, the City of New York. BNYDC’s vision is a vibrant and dense, modern manufacturing community where businesses are provided the stability needed to invest, grow, and thrive and where diverse job-seekers can find high-quality, middle-class jobs.

 

OYG has helped the Yard rebrand their services and produce everything from wayfinding icons, socks and notebooks to helping them announce their new NYC Ferry stop. We feel honored to have had a role in supporting their mission!

Brooklyn Navy Yard icons
Graphic saying "NYC Ferry" on windows on the windows in front of a building.
Brooklyn Navy Yard signage with an arrow saying "Cyclists"  and "NYC Ferry"
Icon of NYC Ferry
Ferry route list with "Brooklyn Navy Yard" highlighted
Orange Brooklyn Navy Yard socks
Brooklyn Navy Yard notebook illustrated by Katie Merz
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